Walk a Mile in Her Shoes: Deborah Sweeney

Deborah Sweeney, CEO of MyCorporation.com

Incorporating. Filing for a copyright. Working to trademark your brand. These are three of the biggest steps to successfully starting up your own business you need to take, but very few of us know how to do all of this on our own - or even where to turn to for help! Worry not, Stiletto Gals, because today I'm chatting with Deborah Sweeney, CEO of MyCorporation.com, a Calabasas based online filing services company that works to handle the legal paperwork a business needs while you focus on your company. In addition to giving me a look at what she does, Deborah discusses patience in business and why it's important to treat your employees well.

Hillary Gadsby: What do you do as the CEO of MyCorporation.com?

Deborah Sweeney: I manage the day-to-day operations and strategy of MyCorporation, an online document filing service for businesses and entrepreneurs looking to start, protect and manage their businesses.

HG: How does MyCorporation help assist entrepreneurs looking to start up their own business for the first time?

DS: MyCorporation.com helps small businesses file all of the necessary corporate paperwork with the Secretary of State.  We file paperwork for corporations, LLCs and DBAs. We also provide ongoing maintenance services for small businesses, including annual filings, document storage and trademark filing services.  MyCorporation also offers small business bundles that include products and services such as QuickBooks Simple Start, business cards, logo design and related offerings for small business owners.

HG: Who would you say you learn the most from? And just starting out in business, what should entrepreneurs be doing and paying attention to the most?

DS: I learn the most from other business owners.  Talking and engaging with colleagues and like-minded individuals really helps me to learn about business strategies, ideas and really to just understand that other business owners have a lot to offer in terms of business lessons.  After I purchased the business out of Intuit, I also learned the lesson of patience – good things do come to those who wait (and are patient).  Also, in business you have to be methodical, pay attention to growth opportunities and seize them, and you have to make sure you pay attention to expenses in the process.

Deb's fav pair of boots!


HG: What has been your biggest shoe splurge?

DS: A pair of Stuart Weitzman rhinestone heels.

HGFill in the blank: my favorite shoes are a pair of _____ because ________.

DS: My black knee high boots because they are comfortable and snappy!

HG: What are three quick tips you can offer for women starting out as entrepreneurs or already established in business can they can use to their advantage?

DS: My biggest tips include:

1) Leverage the expertise of other women, they are often willing to share their experience.

2) Be a mentor to others and give back!

3) Treat your customers well and your employees even better - your employees are the face to your customers, after all.

Follow Deborah on Twitter here and check out her Facebook page here! For more information on Deborah and to get started with MyCorporation.com, visit the official website.