It’s Thursday, which means we’re walking a mile in the shoes of a featured professional.
This week, I’m thrilled to introduce Bryn Jurkens, founder of SentHerWay.com, a great service that provides women monthly deliveries just when they need them -- and they carry all the major brands of tampons, pads, and panty liners. I had the opportunity to meet Bryn recently while out networking, and she shared with me some tips on startups, based on her own journey...
SG: How did you start Sent Her Way? What was the inspiration behind this business?
Bryn: The idea of SentHerWay.com came to me while living in New York City. I used to have my dinner, dry cleaning, dog food, and even my groceries, delivered. I thought to myself, why not have the one thing I hate leaving my house to buy shipped right to my mail box monthly? Sent Her Way not only eliminates the chore of the store monthly, it takes the "oh no" moments out, too. You always have your supplies when you need them.
SG: How does it work? How do you feel this will help women?
Bryn: We simply ship name-brand Tampons, Pads, and Panty Liners every 30, 60, or 90 days for less than $10 a month. You can choose from pre-packed Panty Liners, Pads and Tampons like you would find in your local drugstore aisles, or you can take advantage of our most popular "Customize" option, which allows you to make your own multi-pack with the size and quantity of tampons you want. There are four easy steps to get started. Simply visit www.SentHerWay.com. Click on GET STARTED. Choose the Brand you're loyal to. Pick a box count of 20 or 40 tampons and choose your size. You can receive shipments every 30, 60, or 90 days. You’re ready to check out.
Sent Her Way means convenience; we want to make that time of the month less frustrating and irritating than it already is. Of all the things we spend money on, Tampons and Pads are a necessity. Why not make it easier on yourself and have your supplies shipped to you monthly?
SG: What is the most challenging business decision you have ever made? How did it turn out?
Bryn: The most challenging experience was moving the website to a new platform. It was a big decision, because we had to ask our current customers to re-sign up for our service. It was a move that should have been decided before we launched nine months earlier, but after multiple function errors, it was the best decision for the business. Sent Her Way is a service of convenience, and asking our customers to re-create their profile was upsetting to me. Overall, it went well, and the drop off rate was low. We offered customers a discount, and many of them gave us great feedback and showed their loyalty by sharing our service with friends and family.
SG: What are the three most important things a startup should know or do before launching a new product?
Bryn: First: if you are going into a e-commerce, make sure your partner is a designer and programmer. For Sent Her Way to succeed, our site has to be working perfectly, with no errors. If it isn’t functioning correctly, we lose current and potential customers. Second: I think great customer service and a very clear and understandable business plan are important. The customer should know the What, Where, When, and How of your company in less than three sentences.
SG: What kind of shoe are you and why?
Bryn: I'm a motorcycle boot. These boots show my personality and that I'm not afraid to get my hands (boots) dirty. I consider myself to be a natural salesperson who has a flare for conversation. That is reflected in my boots. I'm a fast talker, a fast walker, and a fast worker. I can do all three in my boots.
To learn more about Bryn and her company, click the link below.