Stiletto Gals, it is such a treat to have this next Walk A Mile in Her Shoes gal, Alycia Darby. Not only is she an amazing business woman, she just won Miss California International! We sat down with her to talk about her business and how she gives back to her community.
SG: How did you start your company?
Alycia: I've always had a passion for fitness and my educational background is in education and counseling, so my natural characteristics and professional interests intersect at the place of fitness and education. I love training people to understand the 'why' of their actions and the value of them as a unique individual. When I started FLEX Your Life, it was designed to train people to sculpt a life and business that truly fits their unique qualities and then coach them to keep it healthy and strong.
SG: What has been your biggest failure thus far and how did you overcome it?
AD: When I first started my business, I was all over the place. I wanted to be all things to all people and, cognitively, I knew that was impossible, but I just had so many skills that I wanted to use them all at once. I worked closely with several coaches and mentors that helped me to see how I can use all my skills toward the same effort to feel satisfied emotionally and successful financially. It was a total paradigm shift, but has made a huge difference in how I approach my life's work.
SG: What is your proudest moment in business?
AD: About a year ago, I was introduced to a potential client who I felt was WAY out of my league. During my research of the company, I discovered the owner was a true power-house and her idea was brilliant! I put a ton of effort into learning about her, her company, and a process that I felt could help launch her business to the next level. After months of discussion, I finally closed the deal and it had a huge pay-off, personally and professionally. When I closed the deal over the phone, I was in my living room. As soon as I hung up, I screamed with joy and did a little party dance! Haha! It was a great feeling to know that I had the skills and was organized enough to be prepared to help a client at this level.
SG: Stiletto Gals are all about giving back, what kinds of things do you do to give back to women?
AD: I've always been a huge supporter of the American Heart Association, financially and as a volunteer. For the last 10 years, I've partnered with AHA chapters around the nation to raise funds and educate women about heart disease and how to lower your risks. Daily fitness is the most recommended way to lower your risk of many things including heart diseases, cancer, and stroke (the top 3 causes of health-related deaths). Online, I offer a free workout series for women who prefer to workout at home in short 20-minute increments. Really, anyone can do it from anywhere. If you're interested, you can join us at www.GetABetterBody.info
SG: What are three tips that every entrepreneur should know?
1. Expect Acceptance. When entrepreneurs are just starting off, we think that we have to over-sell people, defend the idea, or convince someone that we're 'real.' This is really not a confident way to express your business. Instead, everywhere you go, expect that you'll be accepted. Networking events, public speaking events, negotiation meetings....if you expect that people will accept your idea, business, personality, pitch, etc, then you will show up with the confidence you need to be sure they do.
2. Do you! Inside of you is where a very unique set of experiences, qualities, characteristics, and opportunities are found. You are the only place where these things intersect, so it is in your best interest to be the full expression of this uniqueness: you. If you do what the YOU of you would do (Dr. Seuss anyone?), you can never go wrong. "To thine own self be true."
3. You are the boss of you. When I was a senior in high school, I participated in a talent show at a local college. They didn't know my last night so they only printed my first name in the program pamphlet. I was embarrassed that they didn't care enough to print my last name, but my mom said, "Wow! You've arrived! Madonna, Brittany, Pink, Alycia!" It made me feel like a celebrity! And that night, my talent show dance ROCKED because I acted as though I'd already arrived. In business, I allow myself to control how I react to situations based on how I want them to go. I'm the only boss of me, so I have to always be responsible for my actions and not place blame on other people, circumstances, or environments.
SG: What kind of shoe are you and why?
AD: I'm a sneaker - I have thick skin, a solid 'soul', supportive interior, and always ready to bust into a workout!
To learn more about this fabulous lady, visit her links below.
Business website: www.FLEXYourLife.com
Personal/Biz website: www.AlyciaDarby.com
Stay healthy Stiletto Gals!