It has been a while since we last posted on Walk A Mile in Her Shoes. We have been very busy building our brand and I am excited to relaunch the series with an amazing woman entrepreneur, Kristen Ruby. You may have seen her lately on Bravo TV, but Kristen is so much for than a pretty face on your TV set, she is the founder of Ruby Media Group, a PR and Social Media Agency based in New York City. She has built her empire from the ground up and I am truly inspired by her. I am pretty sure all of you will be too.
StilettoGal: Please tell us about yourself and how you started your business?
Kristen: I started my business when I graduated from Boston University’s College of Communications. I previously had 13 internships while in college and wanted to branch out on my own. I originally started working with Ted Miller of Datakey Consulting in strategic management consulting doing social media. Since then, I have expanded my service offering from social media to full service Public Relations.
SG: Who inspires you and why?
KR: Powerful women definitely inspire me. For example, I had the pleasure of working with two wonderful women on my recent reality show on BRAVO. Angela Rae Berg really inspired me- she cares about her job but first and foremost about the quality of life of the people she is working with. She has a moral compass and sense of ethics in her work that is unsurpassed. She also inspires me because she taught me how to be a better communicator. Many people in life will let you get away with the way you have always been. Few people in life will shine a light on you and help you see a better way that works well for others. These are the type of people that can change the course of your life. For me, Angela Rae Berg was definitely this type of person and I am forever grateful to have met her and had the privilege of working with her.
SG: What has been your proudest moment?
KR: My proudest moment is definitely when I am on air discussing social media and tech trends. I love being on air and connecting with the public on relevant issues that shape public opinion.
SG: What has been your biggest challenge in business and how did you overcome it?
KR: My biggest challenge in business has been learning how to be “nice” and a people person. When people think of business challenges, they often think of Profit & Loss issues or ROI issues. For me, my biggest challenge has been growing and maintaing relationships. I had no problem growing campaigns, but there was always a disconnect between growing them and communicating that to the client. I thought just growing it was enough. Now, I realize communicating with clients is equally if not more important so they can constantly see the value add and feel the agency client relationship is strong.
SG: How do you define success?
KR: Success is defined by having everything you want. It isn’t monetary. It is inner peace. You have to redefine success around the life you want to live- the life you create. Recently, someone posted on Facebook and said what would you do if you won the lottery? I responded, “I would do exactly what I am doing now and give the lottery money to my parents so they could retire early.” To me, winning the lottery doesn’t really mean much. When you have your own business, the world is your oyster and you always have the ability to “win the lottery” with the amount of work and dedication you put into growing your business. I would rather work hard for something I earned then be handed something.
SG: Can you give 3 tips to aspiring entrepreneurs?
1. Be Resilient. You will get rejected 20 times a day in this industry. It’s normal.
2. Have a thick skin. Most people won’t like you. That’s ok. As long as you like yourself and feel like you are giving the world something of value that can benefit others, don’t listen to the naysayers.
3. Be kind. The best investment you will ever make is on your self- whether through continuing education or spirituality. Your inner vessel needs to be clear for you to shine as an entrepreneur with those you manage and those that retain your services. Make sure your house is in order before you build a business. If not, it will always come back to you.
SG: What kind of shoe are you and why?
KR: I am a thigh high Chanel boot- trendy with the thigh high leather, yet classic with the pearls and tough sole.
For more information about Kristen and her company visit rubymediagroup.com