Walk a Mile in Her Shoes: Emily Webb

Meet Emily Webb, CEO of MyLücke.

MyLücke is an on-demand, private parking marketplace that makes hourly, daily, weekly and monthly parking easier for drivers, while serving as an additional source of income for people with under-utilized parking spaces. Essentially, it's aiming to solve the parking crisis that plagues L.A.! The app-based solution (free to download in the App Store) recently launched in Los Angeles, with plans to expand to other cities where parking is a premium.

1. What is your inspiration behind starting your company?

The inspiration to create a parking solution for Los Angeles came from my personal experience, which many Angelenos can relate to! That experience included spending too much time in my car looking for parking, the financial burden of parking tickets, and witnessing so much underutilized parking space sitting empty.

2. As a woman in tech, what are you doing to differentiate yourself?

To be honest, I never really categorized myself as a “woman in tech”, although it is a hot topic and women are a minority in tech! I’m just doing everything I have to do to solve parking issues and build a great company. I’m doing what I love and am so happy and grateful to have this opportunity. I believe that by being myself, helping other female entrepreneurs, and working my hardest to execute this vision is enough in itself. There’s nothing I have to do to differentiate myself; I’m just focused on our business model and our users.

3) What are 3 things that make you an unstoppable entrepreneur? or Describe yourself in 3 words

•    Determined
•    Positive
•    Resilient

4) How do you define success?

Success in my eyes is striving for something, anything, that you want in life and being able to evolve throughout your journey. You must understand that failures are successes and finding happiness with oneself is the true determination of personal achievement. Success to me is internal, intangible and beautiful.

5) What are 3 tips you can give to women starting a new company?

•    Be wary of people and opportunities. Use your instincts and take your time when building your team and delving into open doors.
•    Watch every penny and be smart with who and how you allocate your budget.
•    Bad days are not really bad days. They come and go, provide valuable lessons and test your strength, but as long as you keep pushing the company forward, you are winning.screen-shot-2016-07-19-at-4-29-51-pm

6) What have been your challenges thus far and how did you overcome them?

My greatest challenge is expecting more when certain milestones have been accomplished and coming to understand that our customers, our marketing and our brand will always need more time to evolve. Overcoming my own expectations has made me appreciate that building a business is building a relationship, and the more attention you pay to it, the more you nurture it and the more you understand it, results WILL emerge.

7) What kind of shoe are you and why?

A rainbow flip flop! A versatile, laid-back, comfortable shoe that can be dressed up or down and worn with a bathing suit, because I grew up on the beach.