Walk A Mile in Her Shoes: Jen Betts

Jen Betts

Hey StilettoGals,

It has been awhile since I lasted posted.  As you all know, I created a product called The Boss Box with two other amazing women entrepreneurs.  It has been quite a whirlwind with the launch of our first box and the company. Time flies when you are having fun.  When it comes to promoting oneself, product or service, it is important to be innovative.  We sat down with Jen Betts of INNOVATE PR to learn her best strategy on getting your brand  out there and how she overcame some of the worst things that could happen in life and in business.

Stilettogal: What motivated you to start your business/career path?

Jen Betts: I was always a publicist at heart. When I was younger, I would go out in LA often and a friend of mine introduced me to a top events company. I started working there, and that’s where I discovered my love for PR. I stayed there for a few years and learned the ins and outs of the business before launching my own company. The rest as they say is history! I am now the owner of INNOVATIVE PR, where I believe in being above the curve, and combining 3 branches of PR into one company: a media, social media, and influencer marketing. No other boutique agency is really doing that.

SG:  What are three tips you can give to woman who is deciding to start a business/career path?


1) Learn as much as you can from the best people doing what you want to do.

2) Work hard and realize you will have set backs but it’s about overcoming those obstacles.

3)  Be loyal. Keep to your commitments and do what you say you will do.


SG: What challenges have you had and how did you overcome them?

JB:  I’m an LA native, born and raised. I have a masters degree in Nursing and have had another career asas a family nurse practitioner.

To be honest, I’ve overcome so much in my life, but I think three big obstacles I’ve faced are:


  • In 2001, I under went a tragic accident and lost the vision in my left eye. I was just finishing my bachelors in nursing school and had to overcome recovery, depression, the loss of an organ, and finish with honors. This has been the hardest thing I have tacked in my life.


  • In 2016, I had to learn that my business partner at Pivotal PR had taken one of the biggest companies I helped make global, forcing me to end our partnership and start my new firm,  and move the company to Innovative while being in my third trimester of pregnancy, and pick up the pieces.


  • I have yet to have any investors of all three of my companies, and will continue to gross revenue and build entrepreneurial projects without financial backing.

The reason for giving you my background is that to strike out on your own, you have to overcome the hardships life throws at you. You have to be able to stay focused on your goals, and evolve as life evolves; it’s the only way to grow.

SG:  What are some unique things you have done to promote your business/yourself?

JB:  In PR, you are your business! When you work hard and do a good job, your reputation and word of mouth from your clients helps to build your business.

Also, I am lucky to have the gift of gab and I hustle like no other. I learned these traits from my parents who are still working in their late 70’s. I owe everything to them.

SG:  How do you define success?

JB: I think it’s important to be able to respect yourself at the end of the day.  I am invested in my team, and I put loyalty above all us. I make great publicists and when it is their time to leave, it is hard. I also feel a great sense of pride and success in knowing I helped them become the best they could be. Success is really about feeling happy and fulfilled by your work.

SG:  What legacy would you like to leave?

JB:  I’m a mother now, so it’s really important to me that I instill the same qualities that my parents gave to me to him. I want him to work hard, be loyal, and enjoy life.

SG:  What kind of shoe are you and why? 

JB:  In PR, you need a pair of black Jimmy Choo pumps! I think they represent me because they are classic, chic, and hold up well over time.

To learn more about Jen and Innovate PR, visit her website here