Walk A Mile in Her Shoes: Liza Glucoft


Hey StilettoGals,

It's another Walk A Mile in Her Shoes!

As we know, nowadays content is king and one of those people who knows a thing or two about creating content and making a name for herself in entertainment, is Liza Glucoft.  Liza was just named the Executive Producer of Programming at  Awesomeness TV. She has a long - 10+ year career as a digital launcher! She began as one of the first employees at Who What Wear where she launched branded video and she then became an early joiner to Popsugar as the Head of Fashion & Beauty, Video and launched their live show. Following her success there, Liza was asked to be one of the first employees at Conde Nast Entertainment, which was created to launch video content across the magazine's brand, where she oversaw video across all the main titles.  Liza then became the Head of Video at Thrive Market before launching her own production company where she completed video content for clients including Nestle, ATV, Conde Nast, Darby Smart and more! In addition, Liza recently sold two pilots to Gunpowder & Sky, one if which was jointly then sold to Facebook for their new Spotlight Program (Just premiered September 4th called That Detox Life)  Liza has not only been one of the early adopters of digital entertainment, she has been leading the content revolution across digital for more than a decade.

We had a chance to sit down with her to hear more about what it takes to really create connections in the city of angels.

Stilettogal:  What motivated you to start your business/career path?

Liza Glucoft:  I was always a producer without knowing it. In high school and college, I used to write my own plays and produce them. Then my first job out of school was as Coordinator of Production at FX Network so I learned all the ins and outs of TV production. From there, I went to work at Who What Wear which is where I learned my love of digital production. I just love that you can have an idea today and make it tomorrow. TV and film are such longer runways, and there are so many more layers of approvals to get to make something. Digital works more quickly, which is more exciting. There’s more room for possibility, trial, and error.


SG: What are three tips you can give to women who is deciding to start a business/career path?


1) Hustle, hustle, hustle!

2) Call! Never be afraid to pick up the phone and call people in the business you admire.

3) Just say "yes" and start. I started working again and creating work because I said "yes" to everything. Try it. And if you don't like it, don't do it again.


SG:  What challenges have you had and how did you overcome them?

LG:  Honestly? Looking young and being a woman. Because of my youthful look, I’m not always taken seriously—until I make a show and then everyone sees that I can crush it! Overcoming that doubt others impose on you is the biggest challenge. Ultimately, you have to believe in yourself.


SG:   What are some unique things you have done to promote your business/yourself?

LG:  I made it my mission to find out everything that was happening in the digital entertainment industry. I felt like if I had a solid grasp on the landscape then I would know everything happening in my business and be able to make decisions. So, I called and emailed everyone! I LinkedIn messaged everyone! I never asked for a job; I just asked to have a meeting or a call and learn what was going on at their company.

And guess what? When you're only asking to have a conversation with someone and learn (and you have a solid background to stand on) people are super nice! I had tons of meetings, excessively drank almond-milk lattes, and met a crazy number of people. I kept a spreadsheet tracking what everyone was doing and what they were looking for, so I would know where to take my various projects. I learned so much’ it was awesome, and I quadrupled my network. Many people have asked me, "But how did you call people? You just called them?" Yes, I just called them. The worst they can do is say "no" or not answer your email. They’ll probably answer.

Also, I pride myself on mentoring younger girls in production and helping other women across the board. I definitely consider myself a connector.

SG:   How do you define success?

LG:  Being at the top of people's minds when they want to make an engaging, quality show. Also, feeling personally invigorated by my work.


SG:   What legacy would you like to leave?

LC:  If I'm ever to have a daughter, I want her to know you can accomplish anything you work for. Hard work, humor, and love make anything possible.


SG:  What kind of shoe are you and why?  

LC:  Red sparkly Dorothy shoes like the ones in The Wizard of Oz. They represent: home, wonder, imagination, and endless possibility.